Creations & Collaborations
Launched in January 2023, Plum is an organizational transformation partner that provides business leaders with a deeper understanding of the 'new normal' where culture, politics and business can no longer be truly disentangled.
Through the Plum Method, founders Peter Groome, Michael Slaby, and Lucy Caldwell guide teams to a discovery of new strategies that take a more proactive, leading stance in shaping their future and the future of their industry.
As strategic leaders with a unique blend of experiences in public policy, audience intelligence, branding, media, and technology and differing political orientations, the Plum Group is uniquely positioned to navigate complex business challenges in various political landscapes and regions. Learn more at plumgroup.co.
Co-founded and led by Peter Groome and Tres McCullough from 2001 - 2019, Fathom was designed as a new agency model to help companies create deeper connections between their brands and consumers. Fathom is known for innovative, viral, and results driven experiential marketing programs and for its proprietary Docu-Branding platform, designed to help brands discover and share their more inspiring true stories.
Fathom operated as part of the Omnicom Group and on behalf of a range of clients including Autozone, ExxonMobil, Cablevision, Hasbro, HTC, Fiat Chrysler, LG, Navistar, NBC, PepsiCo, Sony Ericsson, and Washington Mutual.